2016 Graduate Teaching Associate, Human Sciences, Fashion and Retail Studies, Ohio State University, Columbus, Ohio

Research Focus:

Social psychology of dress with emphasis on culture, identity, body image and appearance management behaviors
Sustainable Apparel Management and Design (Focus on sustainable production principles, social and environmental justice, business transparency and traceability, waste prevention strategies, slow consumption and circular fashion design)

Peer reviewed journal articles, and manuscripts under review:

Jestratijevic, I., Rudd, N. A., & Uanhoro, J. (2018). Policies versus practices: transparency of supply chain disclosures among luxury and mass market fashion brands. Clothing Textiles Research Journal. (Submitted).

Jestratijevic, I. (2018). Visual seduction: fashion photography rhetoric’s. Journal of Style and Popular Culture. (Submitted).

Jestratijevic, I., Rudd, N. A. (2018). Six forms of sustainable fashion. Latest Trends in Textiles and Fashion Designing. 2(4)-2018.

Jestratijevic, I., Rudd, N. A. (2018). Green Luxury in global marketplace. Sustainability Marketing Claims and Consumer Behavior. Special Monograph on the Future of Luxury. Guest Editors: Jana Hawley, Nancy Cassill, Kristie McGowan.

Jestratijevic, I. (2015). Fashion and semiotics of gender. Journal of Issues in Ethnology and Anthropology, 10(4), 773-787. (Web of Science Emerging Sources Citation Index)

Jestratijevic, I. (2013). Introduction to Fashion studies. AM Journal of Art and Media Studies, Issue 3, 108- 119. European Reference Index for the Humanities and Social Science.

Jestratijevic, I. (2009). Decoding an image (original: Dekodiranje slike), Journal of Culture, , Special Issue on Photography, 10(1), 83-102 (original: Casopis Kultura)

Monograph:

Jestratijevic, I. (2011). Fashion study: signs and meanings of clothing practice (Original: Studija mode: znaci i znacenja odevne prakse). Belgrade, Serbia. Orion Art. ISBN 10: 8683305619

Book Chapters and Entries to Encyclopedia

Jestratijevic, I., Rudd, N. A. (2018). Making fashion Transparent – what consumers know about fashion brands they admire. In Divita, L. & Burns, L. D. (Eds.), Bloomsbury Fashion Business Cases. London: Bloomsbury

Jestratijevic, I., Rudd, N. A. (2018). Cosmetics Branding. In Eicher, J. (Ed.), Berg Encyclopedia of World Dress and Fashion. London: Bloomsbury (Invited publication, in the final stage of writing process).

Rudd, N. A., Jestratijevic, I. (2018). Threats to Body Image. In Eicher, J. (Ed.), Berg Encyclopedia of World Dress and Fashion. London: Bloomsbury (Invited publication, in print).

Rudd, N. A., Jestratijevic, I. (2018). Body positivity. In Eicher, J. (Ed.), Berg Encyclopedia of World Dress and Fashion. London: Bloomsbury (Invited publication, in print).

Jestratijevic, I. (2014). Fetishism and fashion. In Erdem, T. & Ergul, S. (Eds.). Fetis Ikame (pp. 206-222). Istanbul, Sel.

Jestratijevic, I. (2014) Belgrade Fashion, Between Two Wars: 1918-1941. (Original: Moda izmedju dva rata: Beograd 1918-1941). In Suvakovic, M. (Ed.) History of Art in Serbia, XX century, Part II. (Original: Istorija Umetnosti u Srbiji XX vek, Tom dva) (pp. 202-221). Belgrade, Orion Art.

Jestratijevic, I. (2012). Symbol Exoticism in Socialistic Official Dress. (Original: Egzoticni kodovi socijalisticke oficijelne mode). In Suvakovic, M. (Ed.) History of Art in Serbia, XX century, Part III. (Original: Istorija Umetnosti u Srbiji XX vek, Tom tri) (pp.107-120).

Jestratijevic (Milivojevic), I. (2008). Europeanization of printed media in Serbia. In Dakovic, N. & Nikolic, M. (Eds.) Education, Arts and Media in the Process of European Integration (pp. 105-120). Belgrade, Faculty of Dramatic Arts, Institute for Theatre, Film, Radio and Television.

Conference proceedings:

Jestratijevic, I., Rudd, N. A., Uanhoro, J. (2018). Policies versus practices: transparency of supply chain disclosures among luxury and mass market fashion brands. International textile and apparel association. International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 4. (To be published in November 2018)

Rudd, N. A, Jestratijevic, I, Husk, S. (2017). Reflections and Empowerment: Body Image Letters to a Younger Self”. International Textile and Apparel Association (ITAA) Annual Conference Proceedings. 3. https://lib.dr.iastate.edu/itaa_proceedings/2017/presentations/3

Previous Research Projects:

Textual Theories of Fashion Analysis, Social meanings of clothing (2009-2010). Qualitative Research in the field of Cross Cultural Fashion Studies. Emphasis on artifact analysis, visual semiotics and nonverbal communication of Body and Dress. Comparative analysis of symbols through media communication and dress history; focusing on data extraction, diachronic analysis and meaning exploration. Investigation, review and synthesis of research materials in the affluent field of European dress history with a special focus on Socialistic and Post-socialistic Central and East European fashion and anti-fashion system. One part of the research was revised for monograph publication, while other parts end up published in peer reviewed journal articles.

Art and Media in the process of European Integrations (2006-2010). Funded by Serbian Ministry of Science and Technology this project aimed to explore existing national media spheres, and their active impact on the process of European integration. Conducted longitudinal comparative content (print) media analysis, where empirical research results were used to illustrate to what extent media served as enabling or constraining factor on European integrations. Research was done in collaboration with University of Arts in Belgrade, and supervised by Professor Mirjana Nikolic, Ph.D. Director at Institute for Theater, Film, Radio and TV, Faculty of Dramatic Arts, Belgrade. Research outcomes has been published as a book chapter.

Research Awards:

2018-2019. The Ohio State University Lois E. Dickey and Esther A. Meacham Endowment
Title: College of Education and Human Ecology Graduate Scholarship for Research.

2018-2019. The Ohio State University Mary Lapitsky Graduate Fellowship
Title: College of Education and Human Ecology Graduate Scholarship for Research

Autumn 2017. The Ohio State University, College of Education and Human Ecology Travel Award
Title: Department of Human Sciences Graduate Student Professional Travel Awards

2016-2019. The Ohio State University Department of Human Sciences
Title: Graduate Assistantship
Role: Graduate Teaching Associate

2010-2006. National Ministry of Science and Technology, Serbia
Title: Graduate Stipend for Doctoral Research and Dissertation
Role: Graduate Research Associate