My current research is in the field of sustainable upmarket fashion which I honestly believe will slowly emerge as a new sub category of a luxury market. Even though “luxury” and “sustainability” have been considered as contradictory terms these two industries are more than complementary. Luxury fashion and eco-fashion both emphasize on the importance of durability, quality, and timelessness. At the same time, luxury brands have always promoted high ethical standards in both human and material sourcing, developing and low-impact manufacturing.